Direct Response Copywriter

We're a 7-figure skincare and health brand rapidly scaling to 8 figures, and we live and die by direct response. Every day we put new ads, advertorials and offers for anti-aging and health products in front of cold traffic, with multiple hundreds of thousands of dollars a month in ad spend behind them. The copy decides which ads scale and which ads get killed.

We're looking for an experienced direct response copywriter who wants their words tested with real budget, not approved by a committee. If you read and live by writing copy, keep a swipe file, and would rather see a ROAS number than a compliment, this is the role.

Your job is simple to describe and hard to do: beat the control.

You'll own every word we put in front of cold traffic — the hooks, ad scripts, advertorials and VSLs that pull strangers into our funnels — working directly with the founder, the media buying team and the video editors that will be turning your raw scripts into videos. You'll see the numbers on everything you write, usually within 48 hours.

We don't care where you learned the craft. E-commerce, affiliate, info products, nutra, financial: it all counts. We care that you understand awareness levels, mechanisms, proof and offers, and that you can show us copy that made money.

New concepts every week: hooks, angles, UGC and founder scripts, static ad copy, all built to be tested at volume. When something wins, you'll know why, and you'll write ten more just like it.

A click is not a sale. You'll write and iterate the advertorials, listicles, VSLs and product pages that take a cold stranger from "what is this?" to "I need this."

The best copy is found, not invented. You'll mine reviews, surveys, comment sections and competitor funnels, and keep the research doc and swipe file current for every product you touch.

Review performance with the media buying team twice a week. Kill losers fast, double down on winners.

Brief video editors and creators clearly, so what gets produced matches what you wrote.

• Experienced in writing direct response copy for paid traffic, with results you can show: spend that scaled, CPA, ROAS, conversion rate
• Native-level written English
• Deep understanding of market awareness, sophistication, unique mechanisms and big ideas
• Comfortable with volume: lots of hooks and several ad scripts every week, for video as well as the page
• Uses AI as a tool for research and variations, and never ships AI-flavoured copy but uses it as a tool to help them
• Thick skin. The data and your copy chief will tell you when you're wrong, and you'll write the next version

• Fixed monthly pay in USD depending on experience, paid on time, every time
• Performance bonuses tied to winning creatives. When your copy scales, you earn more. With an unlimited cap. The higher your ads scale, the more you make.
• Real budget behind your copy. Results in days, not quarters
• Direct access to the founder and media buyers. No layers, no middle management.
• 100% remote

You'll get direct feedback from the founder on every asset and the numbers on every test.

• You want a normal 9-5 where nobody looks at your numbers. Everything you write gets tested, and the whole team sees the results
• You're a brand, content or SEO writer. We respect the craft. It's not this job. We're here to write copy that converts into sales, not copy that looks pretty and sounds nice
• You're married to your ideas or take feedback personally
• You want a side gig next to five other clients. This is full-time, all-in only
• Your plan is to paste our brief into ChatGPT and send back whatever comes out. We'll know within a paragraph. You can use AI to help you, but not to do the whole thing for you.