Direct Response Copywriter

We're an e-commerce brand that lives and dies by direct response. Every day we put new ads, advertorials and offers in front of cold traffic, and the copy decides what scales and what gets killed.

We're looking for a direct response copywriter who wants their words tested with real budget, not approved by a committee. If you read Schwartz for fun, keep a swipe file, and would rather see a ROAS number than a compliment, this is the role for you.

Control Beater

Your job is simple to describe and hard to do: beat the control. You'll write the hooks, ad scripts, advertorials and VSLs that pull cold traffic into our funnels, working directly with the founder and the media buying team. You'll see the numbers on everything you write, usually within 48 hours.

We don't care where you learned the craft. E-commerce, affiliate, info products, nutra, financial: it all counts. We care that you understand awareness levels, mechanisms, proof and offers, and that you can show us copy that made money.

• 1+ years writing direct response copy for paid traffic (e-com, affiliate, info or similar)
• Can show real results: spend scaled, CPA, ROAS, conversion rate. Not just nice-looking samples
• Native-level written English
• Deep understanding of market awareness, sophistication, unique mechanisms and big ideas
• Research-obsessed: reviews, Reddit, comment sections, competitor funnels
• Comfortable with volume: 20+ hooks and several ad scripts every week
• Writes for video as well as the page: UGC scripts, VSL leads, hooks
• Uses AI as a tool for research and variations, but never ships AI-flavoured copy
• Thick skin. The data and your copy chief will tell you when you're wrong
• Fast, reliable communicator who hits deadlines without being chased

Write Ads That Scale

Hooks, angles and scripts for Meta and TikTok.

Most of our growth comes from creative. You'll produce new concepts every week, from three-second hooks to full UGC and founder scripts, built to be tested at volume. When something wins, you'll know why, and you'll write ten more like it.

Build The Pages That Convert

Advertorials, listicles, VSLs and product pages.

A click is not a sale. You'll write the long-form pre-sell pages that take a cold stranger from "what is this?" to "I need this", then keep iterating on the lead, the mechanism and the offer until the numbers move.

Research Like An Obsessive

The best copy is found, not invented.

Before you write a word you'll be deep in customer reviews, surveys, comment sections and competitor funnels. You'll own the research doc and swipe file for every product you touch, and you'll know our customer better than they know themselves.

Write new ad concepts every week: hooks, angles, UGC scripts and static ad copy, all built for fast testing.

Write and iterate long-form assets: advertorials, listicles, VSL scripts and product page sections.

Review performance with the media buying team twice a week. Kill losers fast, double down on winners.

Mine reviews, surveys, comments and competitor funnels. Keep the research doc and swipe file for each product up to date.

Brief video editors and creators clearly, so what gets produced matches what you wrote.

• Fixed monthly pay in USD, $X,XXX – $X,XXX depending on experience, paid on time, every time
• Performance bonuses tied to winning creatives. When your copy scales, you earn more
• 100% remote. Work from anywhere, with 4 hours overlap with [TIMEZONE]
• Real budget behind your copy. You'll see results in days, not quarters
• Direct access to the founder and media buyers. No layers, no committees
• A path up. Senior copywriter, then copy chief, as the team grows

• You want a normal 9-5 where nobody looks at your numbers. Everything you write gets tested, and the whole team sees the results.
• You're a brand, content or SEO writer. We respect the craft. It's not this job.
• You're married to your ideas or take feedback personally.
• You want a side gig next to five other clients. This is a full-time, all-in role.
• Your plan is to paste our brief into ChatGPT and send back whatever comes out. We'll know within a paragraph.

About 10 minutes. A few questions and links to your best work, with numbers.

20–30 minutes. Hooks and angles for one of our products, so we can see how you think.

A real asset, paid at a fair rate whether or not we end up working together.

A call with the founder. We talk copy, numbers and how you work.

Full pay, real work, real data. If it's a fit for both sides, we make it permanent.

We review applications every week. To show us you read this far, start your answer to the first question with the word CONTROL.